{ Lead Writer & Founder }

Email: [email protected]
Social: LinkedIn & Instagram
Newsletter: the gist of
Projects: No Country Studio & No More Fiction

I work at the intersection of creative direction, strategy and aesthetics — collaborating with multidisciplinary teams to produce content for tech companies.

My foundational background is in branding agencies. But I’ve also worked in startups, ecommerce, web publishing and web development.

Since 2018, I’ve been running my own copywriting studio. On top of that I write essays on verbal identity and short fiction.

I’ve completed 800+ projects for 50+ clients, mostly in tech. Here’s some select work.

Tone & Voice | Web & UX | Articles | Editing | Misc.

Tone & Voice

Verbal Identity for Kabuni

Wrote a brand story, positioning statement, vision & mission, values and voice guidelines for a community-driven interior design marketplace.

Brand Book

Essays for the gist of

Started a series of essays on verbal identity, overviewing its key elements and its importance for visual identity.


Tagline for Vu: Defy Reality

Came up with the tagline — defy reality — for Vu, a mixed-reality conference held in Vancouver, BC in 2018.

Behance Showcase

Verbal Identity for SikhRI

Rewrote SikhRI’s positioning ahead of the new website launch, including a new tagline — illuminating every path.

Behance Showcase

Naming for SkateBoss

Brainstormed a name for a new business simulator game teaching kids entrepreneurship by letting them run a virtual skateboard shop.

Case Study

Web & UX

Web Copy for Hopewell Works

Wrote web copy for a Vancouver-based custom fabrication studio, specializing in laser cutting, etching and engraving.


Web Copy for Upguys

Wrote web copy for a startup offering personal care products and prescribed medications that improve the daily life of men.


Web Copy for Vukets & Associates

Wrote web copy for a strategic advisory that helps clients navigate intergenerational wealth transfers with a philanthropic underpinning.


Content Structure for YYoga

Designed the way content was structured across the whole website while collaborating with UX and UI designers.

Behance Showcase


700 Articles for Setapp

Wrote over 700 articles for a subscription-based app platform while managing and editing up to 10 freelance writers.

Setapp Blog

100 Articles for Lift AI

Wrote over 100 articles for an AI buyer-intent solution covering AI advances in lead scoring, generating opportunities and conversions.

Lift AI Blog


State of the Panth Reports for SikhRI

Copy-edited multiple State of the Panth reports for SikhRI.

SikhRI Report